Chinese wood floor competition heating up

    China is the wood floor of the producing countries, while the wooden floor is also the competition is fierce in an industry. From the "concept speculation" to the "EO £Ÿ melee environmental standards, trade mark," from the "European Code of events" to the "Star endorsement rise of the wind", has been "Star + CCTV" is the flooring industry, the usual marketing.
¡¡¡¡"China's wood floor facing the prospect of huge but intense competition. As early as 2004, China's wood flooring output reached 258 million square meters, and annual output value of more than 30 billion yuan, has attracted a lot of influx of capital and enterprise the industry. As of 2007, it had exposure to at least 3,000 companies it. "Wang Tao, general manager of Europe Saint Wood interview with this reporter, said that a huge new market space for inclusion of low-level competition, and flooring business marketing tool single, quick profit, star endorsements, CCTV advertising, price war has become a common flooring company "three broad ax."
¡¡¡¡According to statistics, there are already more than 30 stars in the flooring industry crowding together. But the star endorsement in addition to flooring businesses in the consumer exposed a face like a revolving door in front, the have become solo and did not bring much to the enterprise market value.
¡¡¡¡To trace the flooring industry have spent huge sums of money on celebrity endorsements to do is simply because the market was attractive profits. Annual output value of 30 billion yuan, and this output is growing year by year. "With the domestic
¡¡¡¡The rapid pull the real estate market, industry prospects are extremely optimistic about the floor. "China's Forest Products Association of ZHANG Wen-ling told this reporter that China's flooring industry, currently there are four categories of products, including solid wood flooring production of about 50 million square meters, laminate flooring in the 60 million square meters, laminate flooring is approximately 200 million square m, bamboo flooring for the 25 million square meters. In these production, the export volume of approximately 90 million square meters, and the annual growth rate of export volume up to 40%.
¡¡¡¡An attractive market for flooring businesses crowding together of profits attracts the emergence of competition in the industry is becoming increasingly fierce. Kimura Circulation Association China Gao Zhihua, vice president expressed: the market competition will strengthen the floor 50% of the enterprises have been eliminated, there brand win situation. At the same time, the result of competition most of the production will be more competitive small-scale enterprises, which were eliminated or become a big brand company's processing plant. Moreover, large manufacturers, the market share of the big brands will steadily increase the degree of market concentration will be higher and higher. Industry analysis, with the
¡¡¡¡RMB appreciation and the national policy of "two highs and a capital" enterprises
¡¡¡¡Reduction in export tax rebate, the original living space and huge domestic flooring industry is facing increasingly intense competition. In particular, greater reliance on the natural resource industries the floor facing the dual pressures of social and economic benefits.