Wood floor six trends worth noting ultra-wood floors and wood composite flooring, and other new prod

    From 10 years ago, the net importing country, to today's export powerhouse, China's wood floor has experienced great development by leaps and bounds. However, by the shortage of forest resources, raw materials prices such as the impact of outstanding issues in 2006, China's wood floor in the continuous adjustment process development, 2007 will show the seven trend worthy of attention.
　　China Forestry Industry Association, Zhang forest has said that at present, China's wood floor has more than 3,000 related companies engaged in wood flooring production, sales and service personnel in the relevant reached 100 million people, wooden flooring output of approximately 450 billion yuan the next five years, China's wood floor in the golden period of development will continue.
　　Wood raw material prices due to the world's timber-exporting countries limit cutting order. The greatest impact of raw materials to be affected by the number of solid wood flooring manufacturers. Log in short supply led to a number of solid wood flooring production line shutdown. Raw material prices also continued their profit margins were squeezed. China Timber Circulation Association Flooring Committee Professor Gao Zhihua analysis, raw materials, resource shortages and the world of forest environmental awareness increased, the wooden floor of the main reasons prices continued to rise.
　　China's forestry industry associations, the former State Forestry Administration, Division of Resource Management Kou is that in recent years, wood flooring exports have been rising, China has become the production and sales of wood flooring, while big countries, the domestic forest resources protection, international on the requirements of product quality and reputation, have become China's forest industry development challenges.
　　The market demand and the status of a shortage of raw materials, domestic well-known enterprises unanimously to launch new products. Ultra-wood floors and solid wood flooring and other new products the market has gradually become the new darling. Krono Group China, said Yang Zhiming, director of marketing, super-solid wood flooring and solid wood on the surface, as overall performance goes beyond the scope of solid wood flooring, known as super-solid wood flooring, it is still part of Laminate Flooring Category . Ultra-solid wood flooring is high-density, the whole super-solid wood flooring raw materials accounted for 70%. In product performance, ultra-solid wood flooring laminate flooring draw a lot of advantages, but also added a lot of functionality in the use of performance superior to solid wood flooring.
  　According to the China Forest Industry Association Professional Committee of the floor Statistics predicts that the next five years, the annual growth rate of China's flooring production and sales volume will reach 15-25%, including solid wood flooring will be 30-50% of the growth rate increase.
　　ZHANG Sen said that in 2006, China faced wood floor is not conducive to development of the industry factors, in the long run is beneficial to development of the industry. It will encourage enterprises to constantly adjust and improve, which is the inevitable development of the industry. At the same time, he noted that in 2007 will remain the wood floor of the adjustments, the company will continue to face new pressures and market trends in the adjustment of growth, integration of resources in growth and showed the following six trends.
　　First, increased import costs of raw materials, forcing upward pressure on product prices to increase. ZHANG Sen believes that wood flooring product prices will be irreversible. Mainly due to raw material prices continue to call. Is expected that the status quo in 2007 as well as a longer period of time there will hardly be changed.
　　Second, solid wood floor will be the first choice in the high-end customers, one of the ground material. Solid wood flooring prices will undoubtedly increase in home decoration expenses. "Because native forests are non-renewable resources, solid wood flooring necessarily because of the shortage of wood materials become more expensive." Floor person in charge of a well-known brands to talk about Tao, China's consumption will eventually floor integration with the world market. In western countries, solid wood floor price is four times that of China, and the demand for very little. "Solid wood flooring prices will slow growth after the very rare, solid wood flooring is bound to be a small number of customers in the future of people. Now more people abroad, or only use solid wood flooring, China's development trend is the same. "
　　Third, wood floor will be lifting the merger wave. China Timber Circulation Association, vice-president of the floor, said Yang Mei-Xin, due to rising costs, the current wood flooring companies increasingly narrow profit margins, prompting firms to continuously re-integration, a number of small businesses will be weak to withstand the gradual merger of the big businesses.　
　　Fourth, the gradual formation of a strong brand. Power Dekor, nature, Ken Royal Asia and the World Friends of the rise of wood flooring brands show that China's wood flooring companies have increasingly focused on brand competition. Some experts predict that in the next 5 to 10 years, solid wood flooring for more than half of enterprises will be eliminated by the year 2010, solid wood flooring companies are expected to remain in the 500 or so, solid wood flooring production and sales will exceed 100 million square m, the strong brand position in the market will become increasingly prominent.
　　Fifth, strengthen cooperation with the decorative design industry. With the differentiation of consumer groups, solid wood flooring and gradually tend to the consumer high-end customers and most of the high-end customers will choose to cooperate with the decoration company can be said that solid wood flooring has a large part of the company's customers are from decorating company, based on service to the same customers, solid wood flooring companies will no doubt pay more attention to the design and decoration industry cooperation in order to promote mutual win-win situation.
　　6 is the service will become the new means of competition. Are semi-finished wood flooring, wood floor service has always been the core element of market competition. Due to historical reasons for the environment, wood flooring manufacturers, and there is no real emphasis on service, in dealing with consumer complaints, the drag, prevaricating, evading the responsibility of such phenomena have occurred. Some companies and brands commitment to quality service to consumers, but the actual process of the quality of service they are not satisfactory, such as the re-sale, computer renderings and other design aspects are yet to be perfected. In the raw materials, increasing pressure on product prices and other circumstances, how to create quality service and even service excellence, has become the new competition means wood flooring.